About us


About Us – NAFALUXE Jewellery

Crafted Through Generations – Inspired by Timeless Beauty

At NAFALUXE, jewellery is more than just an accessory — it is a legacy. We are a proud family-run business, rooted in a jewellery tradition that began in 1989 outside of Switzerland. With decades of dedication to craftsmanship and design, our passion has carried us across borders and generations.

What started as a small family atelier has grown into a trusted name in the Swiss jewellery scene. Now based in Switzerland, NAFALUXE continues to honor its heritage by offering a refined collection of 925 sterling silver and real gold jewellery in various karats, including 9K, 14K, and 18K — blending timeless elegance with modern sophistication.

Each piece in our collection is thoughtfully selected and crafted to reflect individuality, emotion, and enduring style. Whether it’s a meaningful gift, a celebration of self, or a daily expression of grace — our jewellery is designed to be loved, lived in, and remembered.

We are proud to serve our customers with:

  • Ethically sourced and high-quality materials

  • A refined, luxurious experience at an accessible price

  • Swiss-level professionalism with a warm, personal touch

Thank you for being part of our story.
We invite you to explore NAFALUXE — where tradition meets timeless elegance.

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NAFALUXE

Zugerbergstrasse 7, Unterägeri , Zug, Switzerland

Mon - Fri, 8:30am - 5:30pm,
Saturday, 8:30am - 5:30pm,